NPCI ties up with TOI to pitch e-pay safety via R K Laxman’s Common Man

NPCI, in partnership with The Times of India, launches a campaign featuring R K Laxman’s Common Man to enhance digital payment safety awareness. The initiative aims to educate users on avoiding scams and secure transaction practices, leveraging the character’s widespread trust and relatability.NPCI, in partnership with The Times of India, launches a campaign featuring R K Laxman’s Common Man to enhance digital payment safety awareness. The initiative aims to educate users on avoiding scams and secure transaction practices, leveraging the character’s widespread trust and relatability.